Lucio Libero

Lucio Libero was created for newborns and their families, inspired by our own little muse, baby Lucio.

When Lucio arrived, we searched for gentle, nourishing hair and skincare products rooted in love and tradition. Disappointed by the synthetic ingredients and lack of options on the market, we decided to craft our own: an all-natural, shea butter–based balm, free from harsh chemicals and enriched with rare botanicals.

As Lucio’s story captured hearts on social media, our platform quickly became a space to empower and educate parents, championing the beauty of natural skincare and the joy of raising happy, rash-free babies.

Lucio Libero we're redefining the baby care with thoughtful design, extraordinary ingredients, and a genuine commitment to wellness for both infants and parents.

Our mission is simple: to transform daily routines into cherished moments, bringing joy, confidence, and connection to family bathrooms around the world.