Welcome to Lucio.Libero
Lucio.Libero was created for newborns and their families, inspired by our own little muse, baby Lucio. We’re redefining baby care with thoughtful design, extraordinary ingredients, and a genuine commitment to wellness for both infants and parents. Our mission is simple: to turn daily routines into cherished moments, bringing joy, confidence, and connection to families everywhere.
How Our Story Began
A friendship. A formula. A family.
It all started with a chance conversation with a good friend, Ola, a model who’d created a beautiful, healing balm to soothe his eczema and keep his skin glowing for castings. When I became pregnant, he gifted me a jar of this precious formula, hand-crafted from a recipe passed down through generations.
“Why not use it on your belly?” he suggested.
So I did. Every day, I massaged the balm into my skin, keeping it supple and nourished as baby Lucio grew. I truly believe it helped minimize my stretch marks and made me feel connected to the life blossoming inside me. (Looking back, I realise the balm was helping us bond before he was even born.)
Then Lucio arrived.
Like many newborns, he came out with a beautiful head of hair, but soon, to our despair, Lucio began losing it, strand by strand. Exhausted and desperate, I remembered the balm.
Within weeks, something magical happened: Lucio’s hair started to grow back, thick, healthy, and beautiful. People noticed. Friends, family, and even strangers started asking questions. What were we using? Where could they get it? Soon, our extended family was using it for dry skin and sensitive areas, everyone was enjoying a skincare routine like never before.
The excitement grew, and conversations multiplied. My husband Luca and I realised we had something truly special to share with the world. When our first drop finally launched, it sold out almost immediately. The joy we felt was indescribable.
The Birth of the Brand
Three months. Countless trials. One perfect balm.
We formed a team and dedicated the next year to developing this magical formula into a product we could share. There were late nights, texture mishaps, and moments of doubt (and that was just us, baby Lucio had his own sleepless nights to contribute!). But we kept going, driven by love and the belief that families deserve better products rooted in nature, tradition, and genuine care.
Once we made the product available, it instantly sold globally. The reviews from around the world were incredibly positive, our journey had officially begun.
Today and Tomorrow
What began as a balm for one baby has blossomed into a collection for the whole family. Lucio.Libero is more than skincare, it’s a celebration of natural wellness, ancestral knowledge, multi-generational care, and the quest to tame the beautiful chaos of parenting.
From baby’s first touch to your daily ritual, welcome to the Lucio.Libero family.
-
Rooted in tradition: Our hero product comes from an ancestral formula, refined with love over time.
-
Natural ingredients: Shea butter–based, free from harsh chemicals, enriched with rare botanicals.
-
Family-tested: Born from real need, proven on real skin, starting with Lisa and then the whole family.
-
Confidence: Developed professionally in a UK laboratory to the highest safety and health standards, with extensive testing to ensure baby is safe and mother is secure.
For everybody, every age.
What works for delicate newborn skin works for yours too. One formula. Infinite uses. Endless generations.
